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Doubling Down on Faire: Bare Kind's Post-Spring Fair Strategy with Andrew Kemp
Episode 530
Published 1 year, 4 months ago
Description
Andrew Kemp is the MD at Bare Kind, the animal saving bamboo sock company. Founded in 2017 and selling via Shopify and Faire they now do £700,000 a year, and sell into a 1,000 retailers.
Hit PLAY to hear:
- How Bare Kind grew from 0 to 1,000 retailers in just 2 years
- Why trade shows are fading—and what works better for B2B sales
- The #1 mistake brands make on Faire (and how to fix it)
- A surprising niche that became Bare Kind’s biggest customer base
- The secret to turning first-time buyers into repeat customers
- Why SEO matters just as much for B2B as it does for DTC
Key timestamps to dive straight in:
[03:56] Lucy’s eco-friendly business success.
[06:46] B2B growth via venture-funded platform.
[09:43] Challenges of switching sales strategies.
[13:48] Faire dominates B2B eCommerce.
[18:12] Spring Fair attendance decline factors.
[21:34] Decline in year two trade shows.
[24:24] Listen to Andrew’s Top Tips!
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Full episode notes here: https://ecmp.info/530
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