Episode Details
Back to EpisodesGrowing 5x in Four Years: Selling and Reclaiming the Agency with Alex Polamero | Ep #766
Description
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Have overwhelm or frustration ever made you want to sell your agency? When you're burned out, the grass might look greener — but one agency owner learned that it's not. Discover why he sold after just two years plus why the acquisition was dissolved and he grew his original business back to 5X within the next four years.
Learn more about his reflections on why his initial burnout came to be, the reasons that partnership failed, and how he managed to rebuild his agency even stronger by surrounding himself with the right people.
Alex Polamero is the founder of Ninestone Partners, an agency focused on the middle of the funnel. They build marketing and sales automation systems that help clients scale and effectively nurture prospects to closing. He discuss the evolution of his career, going from solopreneur to building and selling his agency and remaining as an equity partner. Alex also dives into his mindset and reasons behind his agency's sale and the events that led to him taking back ownership of its name and original clients.
In this episode, we'll discuss:
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Selling as a way out of the burnout trap.
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Cashflow issues and not making payroll.
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Lessons after buying back his agency.
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Sponsors and ResourcesE2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service.
Building an Agency by Filling the GapAlex has over 20 years of experience working with CRMs, beginning as an Oracle superuser with an extensive network of contacts and later becoming a Marketo-certified expert managing marketing for a billion-dollar real estate firm. Seven years ago, he took the leap to start his own venture, Ninestone Partners.
When he first launched his business, Alex viewed other agencies as competitors, seeing them as rivals in areas like website development and paid advertising. However, years of experience shifted his perspective. Today, his agency operates as a collaborator, working alongside other agencies and specializing in the middle of the funnel—where their expertise truly shines.
According to Alex, most people don't know the nuances of every automation system, which one to use in each industry and how to help businesses grow quickly. This knowledge gap is where his team excels, helping businesses grow quickly by leveraging the right automation strategies tailored to their needs.
Escaping Burnout by Selling the AgencyTwo years after starting his agency, Alex had two full-time employees and several contractors, even managing automated marketing solutions for a larger 25-person agency. Despite this success, he found himself overwhelmed and burned out.
Looking back, he realizes the root of his struggles was that he hadn't chosen between being a solopreneur—taking most of the profits to fund his lif