Episode Details

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Have you defined the who in your agency's growth journey? What are you using to guiding the type of team that will grow your agency to it's full potential? In today's episode, our featured guest shares his experience of co-founding a digital agency two decades ago with a group of former colleagues. By bringing clients from their previous agency and leveraging a steady stream of referrals, they were able to launch and grow their business. However, he quickly discovered that attracting the right talent—especially individuals excited to join a small, fledgling agency—was far more challenging than expected.

Learn the valuable lessons he's learned about hiring, the qualities he looks for in candidates to drive his agency's success, and why he emphasizes the importance of acting swiftly when a hire isn't the right fit.

Justin Hall is the co-founder and managing partner of Voxus PR, a B2B tech PR, social media, and content agency based in South Seattle. He shares the story behind how he and his partners transitioned from a larger agency to launching their own, the uncommon support from their former employer during their transition, and what's he's learned since about hiring and scaling.

In this episode, we'll discuss:

• Why asking "who" matters more than "how" in agency growth.

• Balancing experience vs. potential in agency hiring.

• Be quick to act if a new hire is not the right fit.

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Sponsors and Resources

Smart Pricing Table: Today's episode of the Smart Agency Masterclass is sponsored by Smart Pricing Table, an award-winning proposal software built just for marketing agencies and designed to handle your unique challenges and cut down the time you spend on proposal as much as 90%. Go to smartpricingtable.com/smartagency to see if this is the missing piece your agency needs. Schedule a demo and get 50% OFF for the first two months.

An Intentional Agency Backed by the Old Boss

Justin's path to agency ownership was more deliberate than the typical accidental agency owner. He worked at a big agency twenty years ago, where he joined a group of workers who set out on their own to build an agency.

Motivated by the idea that they could figure out a better way to do things, this group ventured to start their own business. They had built a reputation for exceptional work, which earned them not just their former boss's blessing, but also the opportunity to bring several existing clients with them. In fact, Justin acknowledges that their old boss' support played an important role in their eventual success.

It's an extremely rare case scenario and one that was a result of the great work that these workers had done for that agency.

Why 'Who' Matters More Than 'How' in Agency Gro