Episode Details

I recently had a new client come into my 12-month mastermind, and she wasn’t getting the response she so desperately wanted from her branding. So I gave her some tips and suggestions on how she could repackage her offers.

Since then, she’s made 4 new sales already! And it was just like, wow – it’s SO important to speak in a language your clients listen to. See the way she was branding her packages – she wasn’t speaking her audience’s language. That’s exactly why there were NO sales.

One of my recent blog posts was about getting from where you are now to where you want to be. I called it “Stop trying to fuck on the first date!”

Had I called it “How to get from where you are to where you want to be” – NO ONE would’ve cared. I was SPEAKING the language that my tribe - my AUDIENCE – speaks.

Allow your audience to learn what they need to learn. And remember, don’t try to change how your audience speaks. You just have to change how YOU speak. Don’t speak Japanese to someone who only speaks English!

• Don’t try to change how your audience speaks
• Honour your audience’s journey
• Remember: your audience is on the same journey as you, but no where NEAR where you are today

EXERCISE
How can you speak to your community in the language they understand? What sales material can you tweak so your audience can UNDERSTAND you?

If you don’t have an offer, look over your free content and ask yourself “is this how my tribe speaks?” If it isn’t, start LISTENING to your tribe, and ASK them how they speak!

If you enjoyed this episode of ERTV, you can sign up here (http://katloterzo.com/podcast) and receive my FREE book: Multi-Passionate Woman: FOR THE DRIVEN WOMAN WHO WANTS TO BE, DO AND HAVE IT ALL, IN BUSINESS AND LIFE!

Hi, I'm Katrina Ruth.

Over the past nearly 2 decades I've been blessed to have brought through me a multiple 8-figure coaching brand online. In early 2023 everything in my business direction drastically changed and then deeply expanded as God brought me back to my Christian roots and showed me what it truly is to live by and from faith — and in the fullness of the supernatural power and authority that life in Jesus is actually about.

My message is simple: “No you don’t need to slow down and breathe, you need to wake up and live!”

I run programs and courses for faith-led entrepreneurs who desire to walk their true path of destiny in Him, and to see all that SHOULD be come to fruition in their business, wealth, relationships, stewardship of their spiritual and supernatural gifts and anointings — all of it.

I am a prolific creator and have created over 300 successful courses, workshops, and the like in my nearly 20 years online … and hundreds more that were simply obedience to create. These span traditional business, online sales and marketing, money mindset, fitness, and most of all — the work that wakes you back up to how to be YOU.

Praise the Lord I get to now do it only in what is TRUE.

Find me on IG @katrinaruthministries, YouTube at Katrina Ruth Ministries, or at katrinaruthministries.com for my daily blog downloads, rants, programs and courses.

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