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True BRAND Story: District Of Clothing
Published 5 years, 8 months ago
Description
Dionna Dorsey, a Washington, D.C.-based graphic designer and brand development strategist, saw the income from her full-time design business begin to dry up when COVID-19 hit as clients put projects on hold. So she began investing more time in her side hustle – an online store called District of Clothing that she launched in 2014 with t-shirts and other items featuring empowering messages like ‘Dreamer Doer’ – to put extra money in her pocket.
The effort paid off big-time, thanks in part to the fact that District of Clothing orders are printed and fulfilled by print-on-demand company Printful with no manufacturing, warehousing or logistics overhead on Dorsey’s part. She received 170 orders averaging two to three items apiece in April – up from just 29 in March and 49 a year earlier – helping close the gap between her active and passive income in the face of the COVID-related business slowdown.
She did it by strategically increasing Facebook and Instagram posts and social media ad buys; making adjustments to her website to enable faster loading; introducing a Work From Home sale (“people need something to wear to Zoom meetings,” she notes); and introducing a new ‘Common Purpose’ collection – complete with neck gaiters that can double as face masks – with a portion of revenues earmarked for COVID-19 relief.
That collection was originally intended to debut in September to encourage voting, but Dorsey moved it up because the theme is equally suited to the need for a united front against the coronavirus.
Web: https://districtofclothing.com
Follow: @style_district @dionnadorsey
About the show:
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Ash Brown is a gifted American producer, blogger, speaker, media personality and event emcee. The blog on AshSaidit.com showc
The effort paid off big-time, thanks in part to the fact that District of Clothing orders are printed and fulfilled by print-on-demand company Printful with no manufacturing, warehousing or logistics overhead on Dorsey’s part. She received 170 orders averaging two to three items apiece in April – up from just 29 in March and 49 a year earlier – helping close the gap between her active and passive income in the face of the COVID-related business slowdown.
She did it by strategically increasing Facebook and Instagram posts and social media ad buys; making adjustments to her website to enable faster loading; introducing a Work From Home sale (“people need something to wear to Zoom meetings,” she notes); and introducing a new ‘Common Purpose’ collection – complete with neck gaiters that can double as face masks – with a portion of revenues earmarked for COVID-19 relief.
That collection was originally intended to debut in September to encourage voting, but Dorsey moved it up because the theme is equally suited to the need for a united front against the coronavirus.
Web: https://districtofclothing.com
Follow: @style_district @dionnadorsey
About the show:
► Website: http://www.ashsaidit.com
► Got Goli Gummies? https://go.goli.com/1loveash5
► For $5 in ride credit, download the Lyft app using my referral link: https://www.lyft.com/ici/ASH584216
► For discount Pangea Products: https://embracepangaea.grsm.io/ashsaiditmedia3226
► Want the ‘coldest’ water? https://thecoldestwater.com/?ref=ashleybrown12
► Become A Podcast Legend: http://ashsaidit.podcastersmastery.zaxaa.com/s/6543767021305
► Review Us: https://itunes.apple.com/us/podcast/ash-said-it/id1144197789
► SUBSCRIBE HERE: http://www.youtube.com/c/AshSaidItSuwanee
► Instagram: https://www.instagram.com/1loveash
► Facebook: https://www.facebook.com/ashsaidit
► Twitter: https://twitter.com/1loveAsh
► Google Plus: https://plus.google.com/u/0/+AshSaidItMedia
► Blog: http://www.ashsaidit.com/blog
► Pinterest: https://www.pinterest.com/1LoveAsh/
► Newsletter: manage1.com/subscribe?u=2a2ca3b799467f125b53863http://ashsaidit.us11.list-c8&id=a6f43cd472
#atlanta #ashsaidit #ashsaidthat #ashblogsit #ashsaidit®
Ash Brown is a gifted American producer, blogger, speaker, media personality and event emcee. The blog on AshSaidit.com showc