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Breaking New Ground: Inside Macy’s Retail Media Transformation (Michael J. Krans, Vice President of Retail Media at Macy’s)
Published 1 year, 7 months ago
Description
Macy’s and Bloomingdale’s have built a strong legacy as shopping destinations. How does Macy’s Media Network leverage this deep customer connection to create personalized and inspiring content that enhances brand storytelling?
How has your previous experiences shaped your vision for driving revenue growth and expanding the media network at Macy’s?
As the retail media landscape becomes increasingly competitive, what strategies will you focus on to ensure that Macy’s Media Network remains a premier platform for advertisers across diverse categories like beauty, fashion, and home?
What excites you most about the future of retail media, and how do you see Macy's Media Network evolving to meet the changing needs of advertisers and consumers?