Episode Details

Katerina Schneider is the founder and CEO of Ritual, a personal health brand bringing a new level of transparency to the health and wellness industry. In her mission to establish Ritual as the most trusted destination for vitamins and supplements, she’s transformed what it means to be a female founder. 

In our conversation, she describes how she’s refining her purpose as a CEO, ways that she prioritizes herself daily, and her non-conventional hiring method. Plus, she shares amazing advice for female founders who don't know where to get started with raising capital and how to pitch your company with confidence. 

IN THIS EPISODE, WE TALK ABOUT:

• What sparked Katerina’s interest in vitamins and supplements
• Some of the key roles Katerina’s hired for to take Ritual to the next level 
• The main factors that have made Ritual a nine-figure business
• Using rejection as fuel to take risks and push the status quo 
• Katerina’s routine to support herself around stress and leadership challenges 

RESOURCES

• Use code EARNYOURHAPPY to get 20% off first monthly subscription at ritual.com 
• Text WORKSHOP to 310-496-8363 to learn more about my upcoming networking and branding workshop with Katrina Scott! 
• Sign up for The Spritz newsletter at litepink.com!

CONNECT WITH KATERINA 

Follow Katerina: @katandkale 

Follow Ritual: @ritual 

Shop Ritual: ritual.com 

CONNECT WITH LORI

Follow me: @loriharder

Follow Lite Pink: @drinklitepink

Follow Earn Your Happy: @earnyourhappy

Follow Girlfriends & Business: @girlfriendsandbusiness

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