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Weekly Ramble: Building an Authentic Online Presence That Attracts the Right Leads
Description
In this episode of Burning the Ships, I dive into the role of social media in business, branding, and personal influence. When I left my corporate career, I initially thought I’d disappear from social media entirely. But I quickly realized that cutting ties with the most powerful networking and marketing tool would be a huge mistake.
I share how embracing social media transformed my business, expanded my network, and led to unexpected investments. From leveraging professionals to staying consistent, this episode offers key insights for entrepreneurs and investors—including how one viral video attracted a new investor.
Key Talking Points of the Episode
00:00 Introduction
01:28 Why I wanted to quit social media
03:38 Using social media for networking
05:01 Social media as a marketing tool for your business
06:11 Making the decision to go all-in on social media
07:32 The importance of consistency on social media
09:26 How hiring experts in social media can help build consistency
12:38 Influencer vs. Entrepreneur
14:40 The unexpected benefits of being on social media
19:44 Building an authentic online presence that attracts the right people
21:46 The impact of social media beyond business
24:33 Why you should lean into social media and use it intentionally
Quotables
“I thought I could build a business in silence—until I realized social media is the most powerful networking tool available.”
“Consistency is key. If you disappear for weeks, people forget you exist. Stay visible, stay relevant.”
“One viral video led to a conversation, which led to an investor. That’s the power of staying active online.”
Links
608B Capital