Episode Details

The Power of Letting Your Clients Decide for Themselves

If you’ve ever hesitated before sending a proposal or second-guessed what a client is willing to invest in your product or service, this episode is for you.

Today on Money Secrets, we’re joined by Nataleigh Elzein, marketer and video strategist at Pinch Studios. With a background in acting and production, Nataleigh is obsessed with storytelling that drives movements. Not just moments. But behind the scenes, she’s also on a journey of redefining success, pricing with confidence, and shifting her relationship with money.

In this conversation, Nataleigh shares how she moved from discounting her work to valuing it fully—without making financial decisions for her clients. She opens up about navigating financial literacy as a business owner, learning to pay herself with intention, and why putting the best offer on the table is the most empowering thing you can do for your clients.

If discussing money feels awkward, setting financial goals seems overwhelming, or you’ve ever downplayed the value of your work, this episode will help you shift your perspective. It’s time to rethink pricing, self-worth, and financial confidence—because your clients deserve the chance to invest in the full value of what you bring to the table.

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We’ve come so far as a society in many ways, but money is one of the areas where progress hasn’t been enough. If we want to tip the scales in favour of marginalised people, it starts with understanding the secret: money in small business.

In this podcast, Money Secrets, host Fiona (Fi) Johnston—Chartered Accountant, small business advocate, and impact enthusiast—dives into the conversations we need to have about money. The secrets that once stayed behind closed doors (or on the golf course) are finally out in the open.

Fi’s mission? To get more money into the hands of good people, like you. She believes small businesses have the power to change the world, and the key to making a bigger impact is to make—and manage—more money.

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 Key Learnings from Nataleigh’s Story

• Let Clients Decide: Instead of assuming what’s “affordable,” present your best work and allow them to choose.

• Profit Means Impact: Paying taxes? That means you’re running a successful, profitable business—and that’s a good thing.

• Pay Yourself Like an Employee: Knowing your numbers and setting a salary is key to financial clarity and long-term success.

• Money Mindset Matters: Shifting from scarcity to abundance changes how you approach business and pricing.

• Confidence in Pricing: The right clients will see your value—your job is to offer it, not to discount it preemptively.

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Meet Nataleigh from Pinch Studios:

Hi, I’m Nataleigh.

Your business and marketing strategist. The sidekick you knew you needed, but didn’t know where or how to find me… lucky we changed that! I’m an early-rising, English-breakfast tea-drinking, read-a-new book weekly, Sydney to Melbourne frequent flyer, who’s here to help you create movements, not moments in your business. Your business success is not a flash in the pan moment, instead I purely focus on getting sustainable results that will keep on giving over time, building up your business to reach the ears and hearts that need to hear your soul-filled message the most. This is why when I look at your business, I dive into every aspect- sales, marketing and operations. I truly believe that for a b