Episode Details
Back to EpisodesMarketing the Olympics & the Unique Challenges for Brands During the Tokyo Games
Published 5 years ago
Description
Eric Bradlow, Host of SiriusXM's Wharton Moneyball and Wharton Professor of Marketing, talks about marketing during the Olympics and the challenges brands - and athletes - faced this year specifically due to Covid. This interview originally aired as part of Wharton Business Daily's Olympics special.
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