Episode Details

Would you consider having a laser focus niche in a way that you create such a demand you have a waiting list? This agency did just that and has grown more than they ever imagined. When Ryan Redding and his agency DP Marketing.Services built a website for a plumber who suggested that he should only work with other plumbers, he could have never guessed how that would change his business. Today he joins the podcast to talk about how having a laser focus agency makes everything else easier. Ryan also shares why he has felt bad about turning away business and the customer loyalty that has helped him grow his agency.

1. Laser focus. Once Ryan's company found its niche thanks to a client's suggestion that they focus solely on plumbers, they've only become more and more focused on this particular side of the industry. Ryan even mentions that a lot of his fellow agency owners freak out at that level of exclusivity. However, in his opinion, that very streamlined laser-focus, even with the way they do referrals, absolutely makes everything else easier.
2. Benefits of saying no. When it comes to being niched the way this agency is, you'll probably end up turning down companies that want to work with you but don't fit into the model of business you've committed to. How to say no? Ryan explains that taking those clients at this point would break the agency's process and momentum. He's never found that turning away business is bad and argues that it actually gives him the clarity to maximize that momentum moving forward.
3. Taking care of clients. Exclusivity has become a very important part of his agency's model. The agency only works with one contractor per service area. This has created a waiting list of people wanting to work with them. In many cases, they have to reject candidates and they cite their clients' interest as the reason. This creates a sense of respect for the way they do business and loyalty from their clients, who get notified when a competitor in their service area contacted the agency and reassured that the agency will not work with them. This has resulted in more referrals for them.

Ninja Cat: Today's episode is sponsored by Ninja Cat, a digital marketing performance management platform where you can unify your data, create beautiful, insightful reports and presentations that will help you grow your business. Head over to ninjacat.io/masterclass to enjoy an exclusive offer for podcast listeners.

Apple | Spotify | iHeart Radio | Stitcher | Radio FM

Jason: [00:00:00] Hey, what's up everybody? I have another amazing episode coming your way. We're going to talk about how one agency owner had a pivotal moment where a client actually told them something changed everything for him. Where, you know, he was