Episode 114
Since the outset of the pandemic in early 2020, the sales cycle has doubled as a result of delays and shortages in the supply chain, particularly when it came to Tim’s custom work.
With higher-end clients, there is typically a great deal of flexibility built into contracts, and so Tim’s challenge throughout the past couple of years has been to find creative ways to satisfy clients amid an unpredictable market.
Asked how he was able to find success with an eCommerce direct-to-consumer model for an industry known for its complexity, Tim says that it’s all about creating “a very fluid, very frictionless customer experience that mimics the likes of a traditional storefront experience. It actually has less friction and more convenience because you’re allowing the consumer to do it in their own time in their own home.”
Further, what sets Kabinet apart from all the rest is that Tim and his team refuse to be simple “order takers”. Every person on the other side of the line from a client is a bonafide designer, determined and passionate about turning the client’s vision into reality.
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Published on 4 years ago
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