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Frazier Home Design: How to Grow Architecture Design Firm with the Right Tools, Employees, & Mindset with Tony Frazier


Episode 133


That career began in 2000 when he became a draftsman for a residential design firm in his native Wake Forest. It was here where he developed a love for historic architecture and an eye for detail. In 2003, he was part of the founding team for a design division within a structural engineering firm in Raleigh.

Finally, in 2007, Tony established his own firm, Frazier Home Design. It was purely a one-man show until Tony made his first hire in 2010. The firm has since become a leading architecture and design studio in The Triangle, and today one-third of their work annually includes out-of-state designs.

Listen in as Tony shares how he was able to build his brand, credibility, and network in the early days of Frazier Home Design. He believes that discomfort is the gateway to growth, illustrated in his penchant for taking risks and making sure that he only hires those who thrive in challenging environments. Finally, he speaks on using social media and evolving technologies to take his business to the next level.

Sponsors:

Events:

Topics Discussed**:**

  • [03:54] About Frazier Home Design
  • [08:56] Building relationships in the firm’s early days
  • [14:42] Knowing your worth as a new company
  • [20:50] Raising your rates
  • [24:39] Hiring the right people
  • [28:08] Keeping your culture strong
  • [31:27] Training project coordinators
  • [40:03] How Tony settled on his go-to architectural styles
  • [45:19] Tony’s favored social media platforms
  • [47:45] Taking inspiration from other, similar designs
  • [51:27] Adapting to new technologies in the industry
  • [01:03:06] What Tony loves about his art
  • [01:04:43] What’s next for Tony

Connect with Tony Frazier & Frazier Home Design

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