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WGS Special with e& | Digital transformation isn't optional, it's existential - A chat with Masood M. Sharif Mahmood
Season 5
Episode 6
Published 1 year, 3 months ago
Description
In this World Government Summit special episode of AB Majlis, Arabian Business Chief Reporter Tala Michel Issa sits down with e& UAE CEO Masood M. Sharif Mahmood to explore the critical imperative of digital transformation.
Mahmood reveals how e& navigated the challenging dynamics of rising infrastructure investments and declining consumer prices, transforming from a traditional telco into a digital-first powerhouse. From achieving a 40% drop in customer complaints to launching innovative super apps and fintech solutions, the conversation offers a masterclass in corporate evolution.