Episode Details

When your podcast isn’t making the money you expected, it’s easy to assume you just need more listeners. So you focus on growing your audience to fix it. But when the podcast doesn’t grow (or it grows but doesn’t convert) you’re right back where you started, wondering if you’re doing something wrong or if podcasting just doesn’t work. 

The reason this keeps happening is because growing your audience isn’t what turns listeners into buyers. But this is completely fixable when you know what's causing the problem and what needs to change.

If you want to understand why your podcast isn’t paying you yet (and what needs to happen before it can) hit play and let’s dive in.

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1:45 – The Two Biggest Reasons Most Hosts Never Make Money From Their Podcasts

3:16 – Why a Podcast Won’t Fix a Broken Offer (But Will Expose the Problem)

5:15 – The One Question That Determines Whether Your Podcast Will Make Money

7:29 – What You Need in Place Before You Can Monetize Your Podcast

11:46 – What to Fix First If You Want Your Podcast to Drive Sales

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Other Episodes You’ll Love:

• Why Trying to Monetize Your Podcast Too Early Can Backfire (and How to Do It Right)

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Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it.

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