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Tony Cross-How To Build an Authentic Sales Culture

Tony Cross-How To Build an Authentic Sales Culture

Episode 279 Published 3 years, 10 months ago
Description

If you want to drive sales results don't neglect culture. Tony Cross, CEO of Growth Matters International, believes that the culture of a sales team can either be an anchor or an accelerator. In this conversation, you'll learn how sales team performance can be enhanced by developing a culture of accountability and authenticity. Tony shares the key ingredients of a great sales culture and gives us some practical action items.

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