Episode Details

What really goes into building a sustainable brand?

When Martin Johnston decided to take his years of experience working with giants in the retail and ecommerce space and start from scratch, he knew exactly what practices he wanted to replicate. And what ones he didn’t.

Martin is the Co-founder of Crafted Society, a luxury ecommerce brand dedicated to the transparent and sustainable production of handmade artisan goods. He joined this episode of The Opportunity Podcast to share what it takes to follow the road less traveled and craft a purpose-driven brand. He also reveals the story behind the innovative DTC subscription model that’s elevating the ecommerce brand’s partnerships.

Listen to find out:

• How Martin’s extensive ecommerce experience shaped his entrepreneurial journey
• Martin’s advice for those starting a new ecommerce brand
• How to stay focused on your values
• Why sustainability and transparency are key pillars to the Crafted Society brand
• How to elevate the DTC model
• How Martin is democratizing luxury products through ecommerce
• The key lessons Martin has learned from master makers

Important links and mentions:

• Crafted Society: https://www.craftedsociety.com/
• Our website: https://empireflippers.com/
• Our live listings: https://empireflippers.com/marketplace