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GoDaddy's Super Bowl Return: How Fara Howard is Reimagining Small Business Success
Season 1
Episode 90
Published 1 year, 6 months ago
Description
In this episode of Marketing Vanguard, Jenny Rooney speaks with Fara Howard, CMO of GoDaddy, about the company's return to the Super Bowl after an eight-year hiatus. Fara shares insights on GoDaddy's evolution beyond domains, their AI-powered product Airo, and their innovative partnership with actor Walton Goggins, demonstrating how they're helping small businesses thrive in the digital age.
Episode Highlights:
- GoDaddy's evolution from domains to comprehensive digital solutions
- The impact of AI through GoDaddy Airo on small businesses
- Behind-the-scenes look at Super Bowl advertising strategy
- Partnership with Walton Goggins and authentic storytelling
- The role of AI in modern marketing operations
- Building sustained campaigns beyond major media moments
- Measuring success in the digital age
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