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Building a Stronger Brand with Startup CPG
Season 2
Episode 28
Published 1 year, 2 months ago
Description
In this week’s episode, Angela chats with Daniel Scharff, the Founder of Startup CPG, about how startup brands can use category management knowledge to get their products into stores. They also discuss the importance of balancing product innovation with recognizability, the passion and curiosity buyers and brand innovators bring to CPG, and more.
Tune in next week, where Chris will chat with our partners from KeHE about how they support retailers with category reviews and more.