Episode Details
Back to Episodes
New Customer Acquisition: How Much Can You Afford to Pay?
Description
How much does it typically cost to acquire a customer through the “right” channels? Figure out how much you can afford to pay based on more than just your Customer Acquisition Cost and Customer Lifetime Value.
Listen To Learn:
- How to figure out your Customer Acquisition Cost
- The importance of narrowing down your Customer Lifetime Value (and how to calculate it)
- How to add refunds, cost of goods sold, and more into your business costs
Our Partners:
Save $700 on your Ad World 2021 Ticket!
Get a Free Trial of Oribi and 20% off with code: DigitalMarketer
Get 50% off of Ad Creatives with code PTPODCAST
Resources Mentioned In This Episode:
How Much Can You Afford to Pay to Acquire a Customer? The 5-Step Customer Acquisition Cost Formula
Listen & Win an Apple Giveaway!
How To Calculate Your Average Customer Value (And Why It Matters)
Customer Value Optimization: How to Build an Unstoppable Business
Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.
Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.
Mentioned in this episode:
https://www.activecampaign.com/
Head to www.perpetualtraffic.com to apply to be a sponsor of this show