Episode Details

Back to Episodes
Spending Too Much on Your Customer Acquisition? Here Are 4 Steps to Lower Your CPA

Spending Too Much on Your Customer Acquisition? Here Are 4 Steps to Lower Your CPA

Episode 308 Published 4 years, 9 months ago
Description

Know you’re spending too much on customer acquisition but can’t figure out what’s going wrong? In this episode, you’ll learn how to look through your Ad Manager data and figure out what’s causing your high CPAs. Listen to learn the 3 causes and 3 solutions so you can lower your CPA and keep your high-click through rate and low cost-per-click.

Our Partners:


How To Double Your Customers, Sales and Profits with A/B Testing (Free Book from Conversion Fanatics!)


Free Training: How to Generate Leads and Revenue with an Automated Chatbot


Get One Month of Free Content from BKA Content (CODE: Perpetual)


Sendlane’s 2021 eCommerce Email Marketing Playbook


Resources Mentioned In This Episode:


Unlock Your Business Potential By Advertising on Social Media with Tier 11


Episode 33: The Ad Grid: How to Build Campaigns that Convert and Scale


Episode 54: 4 Facebook Ad Troubleshooting Tactics to Improve Conversions


Episode 71: The Michigan Method: A Strategy for Scaling Ad Campaigns


Episode 136: Use These 3 Facebook Messenger Blueprints to Acquire More Customers, Leads, & Subscribers


Episode 144: Why This is Still the Best Time to Be a Facebook Marketer (Plus… Insights from Facebook’s NYC Office)


Episode 160: Not Getting Conversions with Facebook Ads? Follow These 11 Steps


WordStream: Everything You Know About Conversion Rate Optimization Is Wrong


Shop.org


DigitalMarketer Lab Elite


Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.


Apple Podcasts not your thing? Find us on Spotify, Stitcher,

Listen Now