Episode Details

LinkedIn is like a steady hum in the background of loud Facebook and TikTok ads, but if you do it right, there’s a way to get huge advertising wins on this platform.

In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with AJ Wilcox, founder of B2Linked, a LinkedIn ad agency. Ralph calls AJ the Paul McCartney of LinkedIn, and Kasim says he’s not only the smartest LinkedIn advertiser he knows, but the most honest traffic manager he’s talked to in a long time. AJ is truly excited about LinkedIn’s advertising potential, but he’s transparent about the high costs and why some things just don’t work on the platform. The fact that LinkedIn is the most underappreciated social network out there makes it powerful. The real magic in LinkedIn advertising is in the targeting, AJ says. The lead quality is incredible.

Listen in to see if LinkedIn ads are a good fit for your company and how to maximize your presence on the platform.

IN THIS EPISODE YOU’LL LEARN:

• Why only 4% of LinkedIn users are actually posting and how that works in your favor 
• How comments, likes, and shares affect LinkedIn’s algorithm
• How to feed Bing interest data into LinkedIn (and why you’d want to)
• Why targeting is so specific and lead quality is so high on LinkedIn 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• FREE LinkedIn Ads Startup Checklist 
• B2Linked.com
• Follow/Connect with AJ on LinkedIn
• Perpetual Traffic Survey
• Perpetual Traffic podcast
• Follow Perpetual Traffic on Twitter
• Connect with Ralph and Kasim on Twitter

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