Episode Details

As advertisers, iOS updates rocked our world this past year, and while Facebook took the fall, it was Google after all.

On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down to chat about the one thing that’s going to change everything: Google Performance Max. Kasim, who is very careful with words after being accused of hyperbole, says, “This is a gift from the gods we’ve been given here.” He says that, in order to use Performance Max to its full capacity, you have to understand what Google really is. It’s not just a search engine. Google knows it all. What questions you have, what your knowledge gaps are, what you do on every website you visit, what you write in your emails. ALL OF IT. And, for the first time ever, they’re letting us use what they know to run our ad campaigns. It’s a complete and total paradigm shift.

Listen in for some knowledge bombs that are going to blow your mind. 

IN THIS EPISODE YOU’LL LEARN:

• What goes in the very specific “bucket” Google asks you to fill
• How Google dynamically & algorithmically determines purchase paths 
• Why Facebook advertisers have an advantage when it comes to Performance Max
• Why Google’s 500-touchpoint paradigm means you have to up your content game 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• AdWorld (virtual conference) May 2-3, 2022
• Kasim’s Performance Max YouTube video
• Solutions 8 
• Perpetual Traffic Survey
• Perpetual Traffic podcast
• Follow Perpetual Traffic on Twitter
• Connect with Ralph and Kasim on Twitter

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• Register for our free Founders Board workshop

Thanks so much for joining us