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How Ralph 6X'd Signups While Lowering CPA by 44%
Description
How would your clients react if you could increase registration by 600% and lower cost per registration by 44%, all in 3 months?
On today's episode, Ralph breaks down a recent case study involving a money-sending app for the Venezuelan diaspora. The goal was to generate more app registrations while lowering the CPA. Interestingly, even with a highly complex and disorganized ad account, they were still getting some success because the app was great and reliable. But everything blew up when the guys at Tier 11 took over and simplified the ad account.
Listen in to hear Ralph explain what they did, the changes they made, and practical tips you can implement immediately to acquire customers and enhance their lifetime value.
IN THIS EPISODE, YOU'LL LEARN:
- Media buying done right
- Ad tracking and why it's so important
- How to create video ads that resonate with your audience
- The power of a logical call-to-action
- Why you need to simplify all your ad accounts
- We all want to pay less for more traffic
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
- Perpetual Traffic Survey
- Perpetual Traffic Website
- Follow Perpetual Traffic on Twitter
- Connect with Ralph and Kasim on Twitter
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- Get a Free Month of Blogs from BKA Content
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- Register for our free Founders Board workshop
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Mentioned in this episode:
https://www.activecampaign.com/
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