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Executive Storytelling: A New Era for Public Relations
Description
As brands seek to cut through the digital noise, a fascinating trend has emerged: recording conversations with CEOs and decision-makers to create authentic, shareable content that humanizes their leadership.
Kendall Breitman shares her insights on why this strategy is resonating with brands and audiences and how storytelling and transparency are becoming key drivers of brand trust in today’s world.
Listen For
5:25 Turning Internal Meetings into Public Content
8:26 The Shift from Logos to Personal Branding
20:30 Authenticity vs Message Control in CEO Storytelling
22:45 Answer to Last Episode’s Question from Guest Jim Rudolph
Guest: Kendall Breitman
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