Episode Details
Back to Episodes56. Vista Alegre's CDO, Carla Graça: "If brands don’t take advantage of AI, they will be left behind"
Episode 57
Published 1 year, 6 months ago
Description
How does a 200-year-old luxury brand stay ahead in the digital era? In this episode of OFFBounds, I sit down with Carla Graça, CDO of Vista Alegre, to explore how AI, automation, and personalization are transforming retail. From running six global e-commerce platforms to leveraging AI for customer experience, Carla shares how Vista Alegre is blending heritage with innovation—and why Cristiano Ronaldo just became a major investor. Retail leaders, is your brand ready for the future? Tune in now! 🚀
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