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The TikTok Marketing Playbook — Maddie Kirby, 1 Second Everyday
Description
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Maddie Kirby is currently the Senior Social Media Manager for the video journal app, 1 Second Everyday. Maddie started her social media marketing career at Ozwest. Ozwest is an exclusive distributor of Zing branded toy products and the Ozwest toy line in the USA and Canada.
While working at Ozwest, Maddie started growing her personal social media presence. Maddie has almost 400k followers on TikTok. Since joining 1 Second Everyday in 2019, Maddie has been instrumental in leveraging TikTok to organically drive millions of downloads.
Maddie has a bachelor’s degree in advertising from the University of Oregon, and has also worked for companies such as Bytedance, Inc., Egg Strategy, Transition Productions, and Atomicus Films.
In this episode, you’ll learn:
- How to promote your app with user-created content
- Clever tricks to get your app noticed
- Why TikTok is a great place to market your app
- A great strategy for growing your app’s follower count
Links & Resources
- Maddie and David’s App Promotion Summit USA panel discussion
- Cesar Kuriyama’s Twitter
- Cesar Kuriyama’s TED Talk
- David Smith on The Sub Club Podcast
- Widgetsmith app
Maddie Kirby’s Links
- Maddie Kirby’s TikTok
- Maddie Kirby’s LinkedIn
- 1 Second Everyday’s website
- 1 Second Everyday is on Twitter
- 1 Second Everyday’s Instagram
- Zing Toys website
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Episode Transcript
Madison: 00:00:00
I like to think of them as content buckets or pillars. You pick three and stick with those for a little bit. Try a few ideas in each bucket. See what's working, what's not. Scrolling through the app is the best way to kind of keep on top of things. And then you have to be able to think really fast and post really fast because these trends come and go.
Jacob: 00:00:39
Welcome to the Sub Club podcast. Our guest today is Maddie Kirby, Senior Social Media Manager at 1 Second Everyday. She began her career in social media marketing at toy company, Ozwest.
While working there she also started growing her personal social media presence, accumulating almost 400,000 followers on TikTok.
In 2019, Maddie joined 1 Second Everyday where she has been instrumental in leveraging TikTok to organically drive millions of downloads.
Maddie, welcome to the podcast.
Madison: 00:01:08
Thank you. I'm excited to be here.
Jacob: 00:01:10
I'm also here with David, my guest, which I forgot to introduce in our freaky Friday intro swap.
David: 00:01:16
I usually do the introductions, but that w