Episode Details
Back to Episodes#142 Question from Dentist: "Billboards??"
Description
Do billboards still work for dental offices? A dentist recently asked me this, and in this episode, I break down the three scenarios where billboards can actually be effective—and the many ways they don’t work.
If you’re a practice owner wondering whether billboards are worth the investment, this episode is for you. I’ll cover:
✅ Why billboards can work in small towns for low costs
✅ How multi-location brands can benefit from billboard advertising
✅ When high-ticket treatments like implants and full-arch make billboards profitable
But for most dental offices, billboards aren’t the best use of your marketing dollars. I’ll explain why and what you should consider instead.
Connect with our Host Here ⤵️
Gary Bird
Owner of SMC National
Website: https://smcnational.com/
Website: https://thegarybird.com
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Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.
📧 Visit ➡️https://smcnational.com
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