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Become a Brilliant Behaviourist with Sarah Whitehead
Description
In this episode, Jo & Vicky are joined by Sarah Whitehead, an internationally renowned canine behaviour and trainer, speaker, and author. She started working in the industry 35 years ago when only Barbara Woodhouse talked about dog training. At that time, hardly anyone had heard of positive reinforcement clicker training.
Sarah talks about what working in the industry was like. She, Jo & Vicky discuss how to manage the fact that working as a dog trainer is so stressful and how to reduce your stress levels. Sarah also reveals a really interesting new dog business model which anyone can start providing.
KEY TAKEAWAYS
- Research shows that being a dog behaviourist is incredibly stressful.
- Sarah´s research has revealed that most dog trainers share remarkably similar personality traits.
- Weirdly, dog trainers are more likely to be blood group A.
- Set boundaries and stick to them.
- Stop treating your business like a hobby.
- Get off the hamster wheel.
- Look at things from a client perspective. Ask – is this something my clients really want or need? If it is not, don´t waste your time and energy on it.
- People are paying a fortune for pre-trained dogs.
- Add an online booking system to your website and the ability to book a call with you.
- You learn a lot more from doing than you will from constantly taking courses.
- Focus on offering the service that you enjoy delivering.
- Imagine what you want your business to look like in a year. Then, take the necessary steps to get there.
- Look outside of the dog industry and learn from other successful business owners.
BEST MOMENTS
‘From the outset, go, this is what I want to do, and this is what I don´t and be really comfortable with that. ´
‘We need to make it much easier for people and be much more professional.’
‘Invest in yourself, invest in your business…it will avoid burnout.’
GUEST AND EPISODE RESOURCES
https://sarahwhitehead.thinkific.com/
SOCIALS AND IMPORTANT LINKS
https://www.tiktok.com/@letstalkdogbusiness
https://www.youtube.com/@LetsTalkDogBusiness
Website www.caninebusinessacademy.com
Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/
KELLY DUNBAR MENTORSHIP
https://mailchi.mp/c3b471796d88/kelly-dunbars-more-than-mentorship-membership-inquiry
ABOUT THE HOSTS
Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated ad