Episode Details

In this episode, Jo & Vicky discuss why winging it with no plan, isn´t any good for anybody. They both share what motivated them to start a dog training business. Vicky explains how losing focus on her why led to her winging it which created problems for her and her business. Jo & Vicky discuss why that happens and how to completely avoid that situation.

They also discuss how having a clear why and goals makes running your business so much easier and helps you to grow. Jo & Vicky also explain exactly how their business coaching service works.

KEY TAKEAWAYS

• Figure out your purpose, write down your why, and plan how you are going to achieve that business why.
• If you cannot clearly explain what your business does, and achieves for your clients, you need to identify your business why.
• Once your business why is clear, marketing becomes super easy. You know who you are trying to reach, the problem you solve and the benefits.
• A clear why helps you to set more focused goals.
• If you don´t believe in what you offer, you won´t be able to sell it.
• Charging a bit more does not mean you care less about the dogs. If you don´t earn enough to pay the bills you have no chance of turning up for your clients with a healthy mindset.
• Retaining your customers in one complete service for a longer period of time is much better than having them complete a course, take a break, and then trying to tempt them back to take another more advanced course.
• Aim to make the customer journey as smooth as possible.
• Do what feels right for you.

BEST MOMENTS

‘I wanted to play my part in preventing the problems that people relinquish their dogs in rescue for. ´

‘If I hadn't concentrated on understanding what that why was, then I wouldn't have been able to grow the business in the way that I did.’

‘Never ever think that if you start having targets that are financial, that that is going to take away from your clients because it won't.’

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

KELLY DUNBAR MENTORSHIP

https://mailchi.mp/c3b471796d88/kelly-dunbars-more-than-mentorship-membership-inquiry

Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/

ABOUT THE HOSTS

Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable t