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Episode 5 - From House of Fraser to The Apprentice House - with Pamela Laird
Description
In this episode, Nicole is in discussion with Pamela Laird, Beauty Entrepreneur and Previous UK Apprentice candidate. Pamela Tells us about how she went from working in a salon as a teenager to creating her own beauty brand Moxi Loves. Learn about why her bestselling product had to be discontinued and how Pamela ended up in Lord Sugar’s boardroom. She talks about Her vision for waterless beauty and what personal & professional success look like to her.
KEY TAKEAWAYS
- Launching a bespoke product requires a large order from manufacturers as opposed to the small numbers you can get for simply altering an existing one.
- You need to be resilient in the face of lack of progress trying to get your products into store. Patience and persistence will pay off. The people you’re pitching to are usually as busy as you are and have a lot to get through.
- Be front and centre for your brand. It’s all well and good having distributors but you need to maintain a relationship with the buyer. You're the best person to passionately push your product.
- Having investment is important in building a talented team with the right skills to allow your business to scale.
BEST MOMENTS
‘I wish I had known that the buyer relationship was such an important thing’
‘Working in a team with really good people is so inspiring and there is so much value in that’
‘My advice for people thinking about starting a business is you have to just start’
‘You’ll never work as hard as you will for your own business’
VALUABLE RESOURCES
ABOUT THE HOST
Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line.
Nicole now uses that experience and works as a consultant and coach for entrepreneurs and small to medium sized business owners, helping them start and scale their product businesses as The Buyer And Retail Coach (TM)
CONTACT METHOD
Website http://www.thebuyerandretailcoach.com
IG https://www.instagram.com/thebuyerandretailcoach/
LinkedIn linkedin.com/in/nicolehigginsuk
Email nicole@thebuyerandretailcoach.com
Newsletter https://thebuyerandretailcoach.com/newsletter-sign-up/
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