Episode Details

The men's skincare industry is expected to grow to $16.3 billion in 2026 and in this episode, Nicole chats with Darren Williams, executive chairman of men's Skincare brand SCRUBD. Find out about how the brand started and went from an exclusive deal with Harvey Nichols, to now being stocked in Nordstrum in the states.

KEY TAKEAWAYS

• When Darren joined the brand, it had never gone to market and had never had to put in the hustle to get in front of people. When they did, they found out that the packaging was wrong, and this was the first time they had thought about this. It should have been refined for the end user before they went to market.
• Think of your end user and how they will use your product, where will they use it, how often they will buy it, and when will they buy it again?
• Do your research to find out who is in your space and how does that stack up against the competition, how can you be better and really stand out. Make your brand story your USP and main marketing line.
• If you want to scale, make sure everything is working before you scale. Don’t be afraid to change those things that are not working. Be meticulous with your costs as you scale you have so much more to pay for and to think about.
  
  

BEST MOMENTS

‘I was genuinely surprised by the ethics of the brand’

‘He put 4 products in a bag and said that it was too heavy, nobody will carry that around’

‘Your numbers tell a story’

VALUABLE RESOURCES  

www.scrubd.com

http://www.williamsharding.com

www.instagram.com/scrubduk

www.thebuyerandretailcoach.com

www.instagram.com/thebuyerandretailcoach

ABOUT THE BRAND

When Scrubd founder Mark was unable to find a premium, all-natural bar of soap for men, he decided to create his own.

Working with artisan soap makers, he crafted our first batch, Batch Number ONE, of hand-made soaps, designed specifically for men. Friends and family started using – and loving – the soaps, and very quickly Scrubd ran out of its first batch. They created more, and with each batch continued to refine their formula.

Fast forward to today, and SCRUBD’s much-loved soap range has developed into a hand-crafted all-natural, organic triple-milled soap block, and is joined by their naturally effective Energising and Anti-Ageing skincare ranges.

SCRUBD’s mission is simple, to help men feel great in their skin. When men feel great in their skin, they can master anything, leaving a unique mark in every area of their lives.

ABOUT THE HOST

Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line.

Nicole now uses that experience and works as a consultant and coach for entrepreneurs and small to medium sized business owners, helping them start and scale their product businesses as The Buyer And Retail Coach (TM)

Join the start scale succeed waitlist. How to start & scale a product business. A 12 Week programme:  thebuyerandretailcoach.com/startscalesucceedwaitlist

CONTACT METHOD

Website

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