Episode Details

For every single one you buy, they donate one, it’s a good brand strategy that can do some good in the world. Sarah Martin Clarke is the founder of Please & Thank You, a soap brand that offers a one for one offer donating one product for every one you buy. Sarah joins Nicole this week on Start Scale Succeed to tell her brand story and why being a business that gives back is so important.

KEY TAKEAWAYS

• Please & Thank You partnered with The Hygiene Bank who donate hygiene products to women’s shelters and people in need. Please & Thank You also want to raise the awareness of hygiene poverty in the UK.
• When talking to people at trade shows, you can assign a number to each person you speak to so you can score how likely they will be to make an order from what they’ve said during conversation. Then that’s the order in which you follow up on potential leads.
• One of the first pieces of feedback Sarah got form a customer was them saying that they don’t buy luxury products often, but when they do they want it to go to companies like Please & Thank You who do give back.
• Sarah admits she was a little naive launching direct to consumer as a product brand from scratch with limited marketing investment. Some people build an audience first before launch to create at least a small base of people who might be interested in your brand.
• It’s harder to grow on social media now without having to pay a load of money.

BEST MOMENTS

‘I love competitor research as it’s an excuse to buy lots of products and try them’

‘I’ve learned things about the depths of Facebook I didn’t think I’d need to know’

‘If you’ve got the idea and are prepared to put in the graft then go for it’

VALUABLE RESOURCES

pleaseandthankyou.co.uk

sarahclarkmartin.com

Sarah on LinkedIn

www.thebuyerandretailcoach.com

www.instagram.com/thebuyerandretailcoach

thehygienebank.com

ABOUT THE GUEST

Sarah is an experienced brand consultant with a demonstrated history of working in the marketing industry. Strong professional skills in brand strategy and management, product and portfolio strategy, with end-to-end brand management capabilities from consumer insight and project delivery through to in-store execution and through-the-line marketing activities. Extensive beauty brand and retail experience.

Please & Thank You is a Luxury hand soap with in-built kindness.

“Beautifully natural British soaps designed to bring joy whilst keeping hands safe. Our soaps are vegan, sustainably packaged and gunk free. But that’s not all. For every one you buy, we donate another to someone in need.”

ABOUT THE HOST

Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line.

Nicole now uses that experience and works as a consultant and coach for entrepreneurs and small to medium sized business owners, helping them start and scale their product businesses as The Buyer And Retail Coach (TM)

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