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Episode 36 - The Rise of Fashion Resale: Founder of Eskadi, Sarah Helppi
Description
Sarah Helppi is the founder of fashion resale platform Eskadi, which is the largest preloved boutique. 3000 designers from Chanel to Rixo, mid market to super luxury fashion. Sarah joins Nicole on Start Scale Succeed this week to discuss Eskadi’s belief that a business leaves the world a better place than they found it and how Eskadi brings beautiful preloved pieces to more people more often. As well as finding out more about Sarah and the business, we are also going to talk about resale as a business opportunity
KEY TAKEAWAYS
- Within the next 10 years, resale is going to be a bigger business than fast fashion at about $64 billion.
- Eskadi is the only search engine dedicated to pre-owned designer fashion. They offer a technology based solution to the challenges shopping in the pre-owned market today, making it quicker, easier to find that pre-loved item. It allows you to search multiple resale sites at once, compare prices easily across platforms, keep track of items in a single wishlist and save time understanding authentication with an authentication score for each platform.
- The younger demographic tend to use resale in the same way other people use fast fashion. They’ll want something to wear once, but don’t want to pay the fast fashion prices. They’re also more likely to recycle their wardrobes more often, selling on resale sites and buying new outfits from them too.
- Eskadi works without having payment on their site or holding any stock. This avoids the inevitable issue of buyer seller disputes. For example if something is sold through Ebay, it’s Ebay who deals with the dispute.
BEST MOMENTS
‘Even if it’s 2 years old you won’t see someone walking down the street wearing the same thing’
‘Rental is great for occasion wear, but if you want to update your wardrobe or find that piece, resale is better’
‘The more you can focus on the problem you’re solving and the value you have, the more successful you will be’
VALUABLE RESOURCES
www.thebuyerandretailcoach.com
www.instagram.com/thebuyerandretailcoach
https://www.linkedin.com/in/shelppi/
https://www.instagram.com/search.eskadi/
https://medium.com/@EskadiSarah
https://www.tiktok.com/@search.eskadi (if that’s your thing!)
ABOUT THE GUEST
“Before launching Eskadi, I worked at eBay for 7 years in marketing and finance. Prior to that I spent 3 wild years in the capital markets throughout the 2008 financial crisis, and have an MBA from the Ivey Business School in London, Ontario, Canada.
On the eve of #internationalwomensday I put a digital pen to paper about what it looks and feels like to face fundraising and starting a business when you are a solo parent.
We all know that a mere 2% of VC money goes to female founders and now I've seen first hand one reason why: the lifestyle and cash flow of a startup founder is simply not suited to a household on one income, in an expensive city, with small mouths to feed. The stakes are enormous, the risk is huge, the impact of failure unfathomable.
Statistically, amongst split families, it is women who bear most of the child rearing responsibilities and therefore, the challenges in the fundraising path that disadvantage solo parents are hitting a lot more women than men.”
ABOUT THE HOST
Buying & retail expert Nicole Higgins spe