Episode Details

Are you neglecting your email marketing? Not really sure what you should say or how to engage with your customers. Then today's podcast is for you. Nicole is joined by Loren Nally, who has 25 years experience in ecommerce and digital marketing. The topics they cover include email marketing, why you need it, how to use it, how often to use it, what makes a good email that converts among other things. 

KEY TAKEAWAYS

• Email marketing is important for all businesses but especially retailers and product businesses. It can make up to 20% of your overall sales and is so easy to set up. Social media marketing has the problem of algorithms changing all the time, but with email you just go directly into their inbox.
• You can be emailing your prospective customers before you have even launched your product. 
• A nurture sequence is an automated series of emails that someone receives when they subscribe to your email lists. It starts to build trust with your subscribers. Loren recommends having more than one different welcome email because sometimes people purchase before signing up, and this avoids then getting the same email twice. 
• The best kinds of welcome emails are one that shows who you are, one that shows your values, and one that might offer a discount, but remember it’s not always about sell sell sell. 
• Loren’s tips for getting people engaged with email marketing and converting are. 1. Just start, but do it in the right way, being GDPR compliant and double opt in. 2. Have your welcome email, if you do nothing else, get this right. 3. Clear out your lists 3 or 4 times a year, it’s quality over quantity. 4. Segmentation. Get the right message to the right people at the right time. 

BEST MOMENTS

‘I don’t think I could even convey how important email is’ 

‘I find welcome emails having the highest conversion rate of any email’

‘If they’re not clicking on Black Friday type sales, they’re not going to buy from you’

‘You must preview what it looks like on a mobile version’

EPISODE RESOURCES

Website - https://www.retailmarketingacademy.co.uk/

Free masterclass on the 18th May 2022   https://www.retailmarketingacademy.co.uk/accelerator-masterclass/

Instagram - https://www.instagram.com/retail_marketing_academy/

Facebook - https://www.facebook.com/theretailmarketingacademy/

VALUABLE RESOURCES 

www.thebuyerandretailcoach.com

www.instagram.com/thebuyerandretailcoach 

www.tiktok.com/@thebuyerandretailcoach

ABOUT THE HOST

Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line. 

Nicole now uses that experience and works as a consultant and coach for entrepreneurs and small to medium sized business owners, helping them start and scale their product businesses as The Buyer And Retail Coach (TM) 

Join the Start Scale Succeed waitlist. How to start & scale a product business. A 12 Week programme:  thebuyerandretailcoac