Episode Details

How are you feeling about your social media? Should you be on Tik Tok, Instagram? Are you feeling a bit deflated and confused? What should you be doing? This week on Start Scale Succeed, Nicole is talking to Abby from Dirty Work Digital, a social media marketing expert. So if you want to know how to get visible on Instagram and engage with your audience then this episode is for you. 

KEY TAKEAWAYS

• After being made redundant during lockdown, Abby found people coming to her for social media and marketing advice. That’s when Dirty Work Digital was born, to help you stand out in a crowded online marketplace. 
• Some people have said that Instagram is dead, but it’s actually just changing. It’s not just photos now, it’s evolved to take on Tik Tok with more video based content. Abby see’s Instagram as a place to nurture the followers you already have. Reach is a lot lower than it used to be but original content is pushed more than it used to be. 
• To grow your audience or gain a new audience all together is to use Tik Tok, it has a huge reach. It should be at the top of your funnel. Think of Instagram as your shop front and Tik Tok as your behind the scenes with relatable funny content. Get them interested with Tik Tok, and then take them over to Instagram. 
• Keep Tik Tok at a very surface level, on Instagram you should be showing off the benefits of your products. 
• Since Covid, people want to connect with the person and the story more than just the product itself. That’s why you can be more yourself on Tik Tok than traditionally you needed to be on social media. 

BEST MOMENTS

‘I love content that’s a bit original and that’s what caused my rapid growth’ 

‘Create content for the audience that’s there, because they’re there for a reason’ 

‘It’s about building a community of people who want to know the story’

‘Consistency shows up in so many different ways’ 

EPISODE RESOURCES

www.instagram.com/dirtyworkdigital

https://www.tiktok.com/discover/dirtyworkdigital

https://linktr.ee/Dirtyworkdigital

VALUABLE RESOURCES 

www.thebuyerandretailcoach.com

www.instagram.com/thebuyerandretailcoach 

www.tiktok.com/@thebuyerandretailcoach

ABOUT THE HOST

Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line. 

Nicole now uses that experience and works as a consultant and coach for entrepreneurs and small to medium sized business owners, helping them start and scale their product businesses as The Buyer And Retail Coach (TM) 

Join the Start Scale Succeed waitlist. How to start & scale a product business. A 12 Week programme:  thebuyerandretailcoach.com/startscalesucceedwaitlist

CONTACT METHOD 

Website http://www.thebuyerandretailcoach.com

IG https://www.instagram.com/thebuyerandretailcoach/

TikTok www.