Episode Details

This week’s guest is founder of Empwr Botanics, a CBD and wellness brand, Natalie Meredith. Natalie joins Nicole on Start Scale Succeed to talk about how her personal journey and experience lead her to creating this brand. Find out about the benefits of CBD and the challenges Natlaie has faced going from working in property to starting her own business. 

KEY TAKEAWAYS

• In 2018 Natalie was diagnosed with restless legs syndrome, also known as Willis-Ekbom disease, a common condition of the nervous system that causes an overwhelming irresistible urge to move the legs. 
• This affected Natalie’s sleep and being someone who prefers a natural alternative to over the counter drugs. She decided to try CBD and had the best night's sleep of her life. Natalie also found that she felt calmer and had fewer symptoms of anxiety. 
• When deciding to start her business, Natalie looked at the market in the US which is around five years ahead of the UK in terms of laws around CBD products. She thought if the country who started the war on drugs made it legal, then the UK wouldn’t be far behind. 
• CBD, short for cannabidiol, is a single compound of the Cannabis plant. In the world of health and wellness it is best known for its anti-inflammatory and stress reducing properties. It is non-toxic, non-psychotropic and unlike THC - it will not get you high.
• CBD is good for your skin too so Natalie wanted to use CBD in her skincare products. She ran into problems with regulations, beauty trends, and supply chain issues for her CBD facemasks. 

BEST MOMENTS

‘I’m so happy that I pivoted and repacked and renamed the brand’

‘After my first session I literally couldn’t move, I was wondering how I could go back’

‘I’m such a gung ho person I just went for it’

EPISODE RESOURCES

https://www.empwrbotanics.co.uk

www.instagram.com/empwrbotanics

VALUABLE RESOURCES 

www.thebuyerandretailcoach.com

www.instagram.com/thebuyerandretailcoach 

www.tiktok.com/@thebuyerandretailcoach

https://thebuyerandretailcoach.com/newsletter-sign-up/

ABOUT THE HOST

Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line. 

Nicole now uses that experience and works as a consultant and coach for entrepreneurs and small to medium sized business owners, helping them start and scale their product businesses as The Buyer And Retail Coach (TM) 

Join the Start Scale Succeed waitlist. How to start & scale a product business. A 12 Week programme:  thebuyerandretailcoach.com/startscalesucceedwaitlist

CONTACT METHOD 

Website http://www.thebuyerandretailcoach.com

IG https://www.instagram.com/thebuyerandretailcoach/

TikTok www.tiktok.com/@thebuyerandretailcoach

LinkedIn linkedin.com/in/nicolehigginsuk