Episode Details

Today’s episode is centred around giving you advice on growing your business with ChatGPT. To do that Nicole is joined on Start Scale Succeed by founder of Mother Cuppa Tea, Candice Mason. If you’re new to AI, then this is the perfect place to start as we’ll be discussing what ChatGPT is, what it can do for your business, how to use it, and what its limitations are. 

KEY TAKEAWAYS

• When Candice launched Mother Cuppa Tea she was aware that she had to build an audience through a pre-launch strategy. This led her to doing the social media marketing including the planning, captioning, editing. She had help from two other people writing blogs and writing content for the website. That is a lot of hours of work for three people to do, which could have been reduced with AI.
• ChatGPT is a website powered by artificial intelligence that can write content for you on almost any subject for any format you need. It is popular above other similar services because you can add a tone or style to the pieces it creates. 
• Candice personally likes to use Jasper, rather than ChatGPT because it suits her needs and personal style. There are so many companies doing AI generated content now, even Canva. 
• You can use services like ChatGPT to generate keywords for you and do research into your potential audience in the pre-launch phase of your business. You can literally go on there and type ‘what do people who like herbal tea also like’ and it will give you information you can use. 
• You can spend anywhere from £25 to £300 for someone to write a blog for you, but by using AI and then editing in her own personality, Candice publishes two blog posts a week taking a fraction of the time at no cost. 
• Google Search Console is a free service offered by Google that helps you monitor, maintain, and troubleshoot your site's presence in Google Search results.

BEST MOMENTS

‘I knew nothing about keywords before I started this business’

‘Even though it is creating a lot of the content, I’m going back and adding in my own personality’

‘I’m using this to give Google as much information as possible to boost my rankings’

‘Don’t be scared of AI, it’s not going away it’s just getting better’

EPISODE RESOURCES

Mother Cuppa Tea

https://www.instagram.com/mother_cuppatea/

AI links 

https://www.jasper.ai/

https://chatgpt.com/#/

https://www.canva.com/magic-write/

https://answerthepublic.com/

https://search.google.com/search-console/about

ABOUT THE GUEST 

“I am Candice, founder of Mother Cuppa - and yes, it’s an intentional play on words! I am mother to a stroppy but adorable teen and wife to James, a husband who has yet to fully learn how to turn the washing machine on and whose idea of cooking dinner is re-heating something I made the night before! 

Like many of you I seem to be in a state of semi-midlife crisis, when children are growing, hormones are changing and yet the pace of life appears to get busier. 

I wanted to use my knowledge from training as a tea sommelier and my interest in plant power to help other women, just like me and to establish something for myself, that inspires me, fits with my values and that I 100% believe in!”

ABOUT THE HOST
Buying & retail expert Nicole Higgins spent the last 18 years sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom