Episode Details

Building a business on your own can be tiring and overwhelming, as you have to wear many hats and juggle all the tasks. Experienced Make Up Artist Donna May Clitheroe founded Donna May London in 2017, creating embroidered make up bags. Rapid growth led Donna to partner with Sarah Spence, her website and brand designer. Together they have taken the business from strength to strength, expanding their customer base, introducing several new products and expanding more into wholesale 

Some of the key takeaways are:

• Partner with someone with complementary skills to grow your business organically. For example, Donna's celebrity connections and makeup artistry experience complemented Sarah's web development and branding skills. Together, they were able to achieve more than they could have on their own.
• Bigger isn’t always better, Donna May London have prioritized being stocked in boutique lifestyle stores over larger chains, because they do an exceptional job of presenting their products and connecting with their customers 
• Social media has been instrumental in the brand’s success - Google, Facebook, newsletters, Instagram, YouTube tutorials & TikTok have helped them attract customers. An 8K private Facebook group has been invaluable for market research as well as fostering a thriving community.
• The website is king.  Sarah & Donna recommend investing heavily in a quality website & suggest aspiring entrepreneurs learn how to use & update it themselves.
• Don’t be embarrassed to ask ‘stupid questions’ in order to learn what you need to know for your business.
• Create your own financial path. Not all businesses need outside funding or investment. Donna May London have prioritized self-funding to maintain the buzz and agility of their business.
• If your business is turning over six figures, consider investing in a fulfillment center. It can be a big leap forward, but it's worth it for the increased dynamism, efficiency and scalability.

Donna May London 
Links
Donna May London Website
Donna May London Facebook
Donna May London Pinterest
Donna May London TikTok

Nicole Higgins 
Links 
Nicole Higgins

The Buyer and retail coach 
Nicole Higgins Links 
https://www.instagram.com/thebuyerandretailcoach/
https://www.linkedin.com/in/nicolehigginsuk/
https://thebuyerandretailcoach.com/
https://thebuyerandretailcoach.com/newsletter-sign-up/
https://thebuyerandretailcoach.com/free-discovery-call/
https://thebuyerandretailcoach.com/blog/

Neon Digital Clicks 
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