Episode Details

We all saw the numerous collaborations Barbie did before the movie launch from make up to Airbnb 

But many of you don’t have the Barbie budget or the clout of a million dollar movie behind you so how can you make a partnership work for you, why should you do a collab and how do you pitch to the brands you are interested in working with.  They are all of thing topics I'll be chatting with Natalia Chappel about in this episode 

Some of the key topics 

• The Power of Partnerships and Collaborations
• Understanding Complementary Brands and Audiences
• The Benefits of Partnerships for Reach and Growth
• Finding the Right Partners: Dream Brands and Unexpected Collaborations
• Researching and Connecting with Potential Partners
• Pitching for Partnerships: Creating a Compelling Proposal
• Negotiating a Partnership Involving a Physical Product
• Considerations for Profit Split and Stock Management
• Optimal Marketing Timelines for Product Launches

Key Takeaways    

Strategic Partnerships

   - Forming complementary partnerships can help expand a brand's reach and engage different audiences.

   - Clear objectives, understanding of the partner's branding, and aligning with the target customer are crucial.

   - Real-world examples of successful partnerships,

Executing Partnerships

   - The significance of clear agreements, expectations, marketing budget, and timelines.

   - The importance of GDPR compliance and transparent data-sharing agreements.

   - Creating excitement around product launches through well-timed marketing efforts and engaging events.

Handling Products and Stock

   - Recommendations on focusing on core products to reduce margin erosion.

   - Importance of clear agreements and margins when stocking products exclusively on a website.

Tips for Approaching Brands

   - Use social media platforms like LinkedIn to research and build relationships for partnerships.

   - Make pitches concise and highlight unique selling propositions to stand out.

   - Consider the partner’s tone of voice, customer base, and brand values.

Challenges and Timeframes

   - Understand that securing partnerships can take significant time, ranging from a few months to over a year.

   - Establish clear timelines, objectives, and deliverables from the start.

Guest Natalie Chappel 

 Digital Marketing Consultant and founder of Natalia Chappel Consultancy for lifestyle and fashion brands working with brands to scaling up revenue growth & accelerating traffic to site

improving channel mix that focuses on acquiring new customers 

improving retention rate & ensuring a healthy bottom line

www.nataliachappell.co.uk

Instagram: www.instagram.com/nataliachappellco/

LinkedIn: www.linkedin.com/in/nataliachappell

Host Nicole Higgins 

Nicole has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits. 

She established her own business