Episode Details

The more money in your hands, the more positive impact on the world

If you’ve ever felt conflicted about making money in your business or unsure about what to charge, this episode is for you.

Today on Money Secrets, we’re joined by Renee Wallace, founder of Cultivate Assembly and a much-loved member of Good Money Club. A multi-passionate entrepreneur with deep roots in small business, creativity, and hospitality, Renee shares her journey of shifting from passion over profit to fully embracing the idea that money does good.

In this conversation, Renee gets real about the lessons she’s learned—navigating business strategy, ensuring every opportunity is profitable, and the emotional side of slowing down. She also dives into the power of working with the right people at the right time and how changing her perspective on money has helped her build a values-driven, financially sustainable business.

If you've ever questioned your worth, struggled with pricing, or felt uneasy about making more money, this episode will shift the way you see income, profit, and impact. Because when good people make good money, everybody wins.

________________________________________________________________________

We’ve come so far as a society in many ways, but money is one of the areas where progress hasn’t been enough. If we want to tip the scales in favour of marginalised people, it starts with understanding the secret: money in small business.

In this podcast, Money Secrets, host Fiona (Fi) Johnston—Chartered Accountant, small business advocate, and impact enthusiast—dives into the conversations we need to have about money. The secrets that once stayed behind closed doors (or on the golf course) are finally out in the open.

Fi’s mission? To get more money into the hands of good people, like you. She believes small businesses have the power to change the world, and the key to making a bigger impact is to make—and manage—more money.

________________________________________________________________________

 Key Learnings from Renee’s Story

• Money does Good: Making money in your business allows you to create a bigger impact and support the people and causes you care about.

• Passion and Profit can Coexist: It’s possible to fuel your creativity and mission while also ensuring your business is financially sustainable.

• Success is Personal: What success looks like changes over time—redefining it on your terms is key to long-term fulfilment.

• Charge your Worth: Raising prices and valuing your work leads to better business decisions and stronger client relationships.

• The Right People Matter: Surrounding yourself with aligned collaborators and financial mentors helps you make informed, empowered choices.
  
  

Renee Wallace from Cultivate Assembly:

Renee Wallace is a Visual Communicator, Graphic Designer and Marketer.

She helps SMEs, service providers, female founders, and impact-driven agencies craft brands into premium experiences and killer marketing activities. With strategic expertise and creative finesse, Renee authentically amplifies any brand’s impact, ensuring they resonate deeply with their audiences and reflect their core values.

As a versatile one-woman agency, she offers a no-nonsense approach – a comprehensive suite of services that would typically require a collective effort … simply an encompassing powerhouse approach to fuel your success.

Connect with Renee:

Web: https://www.cultivateassembly.com/

IG: