Episode Details

There’s little debate that AI will change the world. What we’re not so sure about is if AI’s expected disruptions to how we work will be outweighed by the benefits of accessing a super-intelligence.

David Boyle thinks of LLMs as an electric bicycle for the mind, one that enables us to go farther than we ever imagined with much less effort. His opinion comes from being one of the first market researchers to experiment with LLMs and subsequently turn his learnings into the PROMPT series of books to help marketers, startups, researchers, musicians, and other creatives benefit from the emerging technology. He’s an audience research expert who has informed global strategies for many of the world’s biggest brands.

In this episode we explore why David Boyle believes that AI can make strategy & research work faster, cheaper, AND better.

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The conversation explains why any product manager, researcher, strategist, or creative should leverage AI. The greatest advantages are speed and quantity because GenAI overcomes research’s most time-intensive tasks: codifying and thematic analysis of large data sets.

David admits that one of the biggest challenges is that AI are often confidently wrong and that experts must verify the results.

This episode raises important questions:

* If AI will make all tasks faster, what changes should we expect to our way of working? Consider how the internet is homogenizing the way we live globally.

* If a human expert must verify results, how can we trust the results of AI tasks as soon as the velocity scales past the number of humans in-the-loop?

* If executives are excited by AI reducing the cost of research, what will stop them from preferring synthetic or non-human verified data once the cost nears zero?

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