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Olivier Francois: "You need to recognize the brand without seeing the product"
Season 1
Episode 9
Published 6 years, 8 months ago
Description
This week Bob interviews Olivier Francois, the legendary CMO of Fiat Chrysler. Learn why Eminem volunteered to put himself in Olivier’s commercial, how coming up with a soundtrack for every brand helps Olivier shape his vision, and why a little cultural ignorance has helped him push the boundaries of advertising. Plus, hear the surprising backstory behind that incredible tagline: “Imported from Detroit.”
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