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Designing Africa's first surf brand with Nick Dutton
Description
Home to dolphins, surfers and tonnes of plastic: oceans are both healing places and places in need of healing. ‘Tide for Change’ explores the life of creative entrepreneurs and the depths they’ll dive to make a positive change for our oceans.
First up is Nick Dutton, co-founder of socially-driven surf brand; Mami Wata (aka Mother Water). Based in South Africa, they aim to be a creative force for good – designing and manufacturing locally to create jobs; supporting surf therapy organisation, Waves for Change; and strengthening surf tourism to grow Africa’s economy.
Speaking with Vince, they explore the need for diverse representation in surf culture, how Nick’s background in advertising has helped build an honest brand, and why they're taking the African surf community worldwide.
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