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Craig Herbison from Plexure
Season 1
Episode 32
Published 5 years, 7 months ago
Description
Ruby and Sonya are joined by Craig Herbison, CEO of mobile engagement company Plexure. This company's platform is used globally for analysing purchases and contextual data, and tailoring messaging to individual customers. Craig gives some insight into his role at Plexure, and talks about how McDonalds (yes, that Maccas!) fits into Plexure's business strategy.
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