Episode Details

Greenwashing: the act or practice of making a product, policy, activity, etc. appear to be more environmentally friendly or less environmentally damaging than it really is. attr. Merriam-Webster.com

How are you making sure to share your sustainability ambitions without having to worry about Greenwashing? If you're like most planners and event companies your solution has been to SKIP IT, not worth the risk, no reason for it to take your time. Hopefully, this episode will help you see the benefit and how you can start mining sustainability and your company's goals as content and conversation with your audience and clients.

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