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Episode 31: How Independent Artists Market Their Music
Description
This episode explores essential music marketing strategies for independent artists aiming to elevate their brand and connect with audiences effectively. I briefly discuss funding options before moving onto the importance of enlisting freelancers and highlight the importance of platforms like Tone Den, Unhurd Music and Audiomack to assist artists in their marketing efforts.
• Understanding the importance of funding and art to marketing
• Benefits of freelance collaboration for marketing efforts
• Overview of Tone Den's social media marketing capabilities
• Highlighting the features of Unheard Music as an all-in-one tool
• The role of data in understanding audience trends
• Emphasising the importance of building deeper fan relationships
• A vision for the future of music marketing in an artist-centred ecosystem
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