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#16 | From Prototype to Global MedTech: How to Scale a Digital Therapeutic
Description
Are you a clinician working on an innovative health solution — but unsure how to get it to market?
In this episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem Adebiyi is joined by Everett Crossland (CCO, Cognito Therapeutics) and Andy Molnar (CEO, Digital Therapeutics Alliance) to unpack how to commercialise digital therapeutics—and what clinicians need to know when taking a novel medical category to market.
What you’ll learn:
- What Digital Therapeutics (DTx) actually are—and why they matter now
- Why Big Pharma is investing in this space and how exporting plays a key role
- The key steps to commercialising a novel category in MedTech
- Common go-to-market pitfalls to avoid when scaling
- How clinicians can take medical innovations from prototype to global impact
If you’re a clinician or MedTech founder navigating go-to-market challenges, this episode will give you a roadmap for turning novel ideas into scalable, international businesses.
Book a 30 min discovery call for the Healthcare Export Accelerator Programme
This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.