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56. How to Sell More Sourdough: Messaging That Sells with Maria Baradell
Description
Ever feel like you're shouting into the void when promoting your microbakery? In this episode of The Bread Winner Podcast, I chat with Maria Baradell, a thriving microbakery owner in Dallas, Texas, who has mastered the art of messaging that sells.
Maria shares her journey from baking for her family of seven to building a profitable bakery—without investing in a bread oven. She popularized the two-loaf pan method, proving that you don’t need commercial equipment to scale. But what really skyrocketed her success? Clear, compelling messaging.
In this episode, we cover:
- The power of starting with why and crafting a mission that resonates
- How to make your customer the hero (instead of just selling bread)
- Using emotional storytelling to create deeper connections
- Practical messaging strategies for selling bread, workshops, or digital products
- How to confidently position yourself as an expert—even if you're just starting out
Maria also reveals details about her upcoming Bakery Business School, designed to help home bakers monetize beyond just selling loaves.
🎧 Hit play and learn how to refine your messaging, sell more effortlessly, and build a bakery brand that sticks.
Connect with Maria Baradell
- Instagram: @leafandloafco
- Bakery Business School (Launching Jan 2025!): Link in Maria’s Bio
- Ebook: "How to Launch, Run, and Market Your Home Bakery" Get it here
Connect with Caroline Bower
- Instagram: @carolinebower_sourdough
- Tag us in your stories! Screenshot the episode and share where you’re listening from!
Other links you might need:
Grab my Recipe Calculator Spreadsheet https://stan.store/Carolinebower_sourdough/p/get-my-recipe-calculator-spreadsheet-now
Find links to all of my favorite everyday products: carolinebower.com/links
Download the FREE Guide and Checklist, Your First Steps to a Successful In-Home Bakery at https://www.carolinebower.com/checklist to begin building YOUR thriving microbakery!
Mentioned in this episode:
Try Sunrise Flour Mill Organic Heritage Flour
My kids have been DEVOURING the banana bread that I've been making with the Heritage White Flour, and my customers are so excited about the 50/50 Whole Wheat Heritage that I've added to my menu using the Heritage Whole Wheat Flour!