Episode Details

As the Year of the Snake approaches, sales of products with serpentine elements have witnessed explosive growth on major e-commerce platforms, which experts said showcases not only the strong resonance of traditional Chinese culture among shoppers, but also the vitality of the country's consumer market.

随着蛇年的临近，各大电商平台上的“蛇元素”产品销售量激增。专家表示，这不仅体现了中国传统文化在消费者当中引起了强烈共鸣，也展现了中国消费市场的蓬勃活力。

Snakes are the sixth animal in the 12-year cycle of the Chinese zodiac, and are considered to be symbols of wisdom, longevity and good fortune.

蛇是中国十二生肖12年循环中的第六个生肖，被视为智慧、长寿、好运的象征。

Data from e-commerce platform JD showed that searches for snake-related merchandise via its online marketplace surged more than 100 percent year-on-year in the past week, with serpent-themed commemorative coins, spring couplets and gold ornaments leading the trend.

电商平台京东的数据显示，过去一周，其线上市场“蛇元素”商品的搜索量同比增长超过100%，其中以蛇为主题的纪念币、春联、黄金饰品位居前列。

The transaction volume of such reptilian-related home accessories topped the list, followed by cultural and educational supplies, clothing, toys, musical instruments and kitchenware, JD said.

京东表示，从“蛇元素”产品销量看，家居饰品位居榜首，其次是文教文化用品、服饰、玩具乐器、厨具。

According to JD, consumers from Guangdong province, Beijing and Jiangsu province purchased the most products featuring snake-themed elements, such as red envelopes, couplets, lanterns and zodiac decorations. Underwear and socks with images of the slithery creatures have gained popularity among Chinese consumers aged between 26 and 45, it added.

据京东介绍，广东、北京、江苏成为购买“蛇元素”商品最多的省份，如红包、春联、灯笼、生肖挂饰。此外，印有蛇形图案的内衣和袜子在26-45岁的中国消费者中颇受欢迎。

Online discount retailer Vipshop said sales of sweatshirts incorporating serpentine themes surged 71 percent between Jan 6 and Jan 12 compared with the previous week, while the turnover of similarly themed children's coats soared 68 percent.

线上折扣零售商唯品会表示，1月6日至12日，“蛇元素”运动卫衣销量较前一周增长71%，相同主题的儿童外套销量则增长68%。